Repco has revealed its new branding and corporate identity for the Australian and New Zealand markets.
The 102-year-old automotive aftermarket specialist has revitalised its logo, tagline and marketing with a new look and message.
Repco created the all-new marketing program with Melbourne-based marketing agency Thinkerbell.
Anchoring Repco’s new corporate identity is the phrase ‘Gets you goin’, which refers to the dynamism of the company’s many passionate customers and its role in invigorating their shared love for cars.
“Repco’s new brand line ‘, Gets you goin’, has been inspired by our customers,” Repco chief executive Wayne Bryant says.
“Everything that our customers and Repco Crew do with cars gets us goin’, and our customers want us to join them in showing our love for cars.
“Repco has long been the trusted automotive parts and accessories go-to for workshops and people who love cars across Australia and New Zealand.
“For more than a century, we’ve been getting cars, people and automotive businesses goin’, and we’re celebrating this with our new voice,” he says.
Repco supplied the engine parts for Australia’s first Holdens. It also built the engine that powered Sir Jack Brabham to the 1966 F1 World Championship, and it created a one-of-a-type Research Concept Car called the Repco Record in the late 1950s.
Repco also enjoys an extensive local motorsports history, which includes success in
Formula 5000, Sportscars and Sport Sedan racing are now the naming rights partner of both the Repco Bathurst 1000 and the Repco Supercars Championship.
Repco has brought to life its passion for all types of cars in its newest series of advertisements. Repco team members own some of the project cars in the new ads.
