Kia global brand ambassador Rafael Nadal has taken delivery of a customised Kia EV6 GT-Line all-electric crossover vehicle during a ceremonial handover at the Rafa Nadal Academy in his Spanish hometown of Manacor, Mallorca.
The ceremonial handover followed the European launch of the EV6 crossover and served to highlight Kia’s new brand purpose – ‘Movement that inspires.’
Nadal will use the EV6 crossover in Mallorca as well as at major tennis tournaments such as the 2022 Australian Open. He has expressed his interest to convert all vehicles used at the Rafa Nadal Academy and Rafa Nadal Foundation to electric vehicles by 2022.
“My job requires a lot of travel, and my lifestyle is not fully sustainable. But I’m determined to make the necessary changes where I can, starting with my personal use of the EV6 crossover in Mallorca and beyond,” Nadal says.
“I would like to encourage others to join me in driving these kind of vehicles wherever possible.”
The handover ceremony was illuminated by a tennis court, dubbed the “EV6 Court,” of which the lighting system was electrically powered by the customised EV6 GT-Line. The electrified crossover vehicle offers a V2L (vehicle-to-load) function and serves as a portable power supply.
The head of Kia’s global brand and customer experience division Artur Martins says the brand has been privileged to have Nadal on its team of global ambassadors for more than 15 years.
“He is not only one of the greatest athletes in history but an inspiration who constantly strives to make a positive impact in the world through his diverse social contribution activities,” Martins says.
