The Polestar 3 has won a series of design awards at the 2024 Australian Good Design Award for Excellence in Design and Innovation.
The EV won a Gold Award in the Product Design category, the Automotive Design Award – Best Exterior Design, and the 2024 Best in Class Award for the Automotive and Transport category at a gala event in Sydney.
Judges lauded the Swedish-designed performance SUV as “a symbol of a new era in mobility, offering a sophisticated, sleek silhouette with a striking road presence”.
The Polestar 3 won because it “redefines what an SUV can be in the electric age by blending sculpted clean surfacing, minimalist detailing, and optimised aerodynamics into a new, technical design language”, says Good Design Australia managing director Rachel Wye.
“The Polestar 3 is an exemplary model of modern electric vehicle design, showcasing an ideal fusion of form and function,” she says.
“The jury was particularly impressed by the vehicle’s sophistication and quality execution. Its distinctive Scandi style commands attention, featuring a thoughtfully designed interior that enhances both modern technology and opulence.”
Polestar 3 exterior designer Nahum Escobedo says the awards mean much to Polestar and the design team.
“From day one, our vision was to redefine what an SUV could be in this new era of electrification, e-mobility and sustainability.”
Polestar Australia managing director Scott Maynard says the awards are recognition of Polestar’s commitment to innovative design.
“We’re absolutely thrilled that Polestar 3 has been recognised by Good Design Australia. This award is recognition that sustainable products and stunning design can not only co-exist but they can also push boundaries and drive change. It’s a real honour.”
The Good Design Awards go back to 1958, while the theme for the 2024 Good Design Awards was “The Design Effect” which underscores the crucial role design plays in shaping better products, services, spaces, and experiences while driving the transition to a more sustainable, less carbon-intensive future.
Click here for more Good Design Awards information.
