Subject to closing conditions, Penske Automotive Australia will take over Porsche Centre Melbourne’s operations in Collingwood on December 2, 2024.
It will be Penske’s third Porsche Centre acquisition in Melbourne, Victoria.
Penske previously acquired Porsche Centre Brighton and Porsche Centre Doncaster in June 2024. It now owns 24 Porsche Centres across the globe.
Penske Automotive Australia shares Porsche’s vision of new retail formats in Melbourne, providing a seamless customer experience and continuing Porsche’s 70-year local history.
“Melbourne has always been a cornerstone for Porsche in Australia, and our collaboration with Penske Automotive Australia ensures that this vibrant history is preserved and enriched,” Porsche Cars Australia managing director Daniel Schmollinger says.
“We aim to offer our customers a journey that reflects Porsche’s heritage of excellence and commitment to innovation.”
Porsche Cars Australia and Penske Automotive Australia will set a new standard for automotive excellence, reinforcing Porsche’s leadership in the luxury segment.
As part of the partnership, all three Porsche dealerships in Melbourne will adopt a joint approach to further elevating Porsche customers’ experiences. This includes exploring new formats and locations for a more personalised and innovative customer journey. The collaboration will offer fresh engagement opportunities to enrich the Melbourne Porsche community, reflecting both brands’ forward-thinking spirit.
“This partnership embodies our commitment to delivering extraordinary experiences for our customers. By aligning with Penske Automotive Australia, we are confident we can set new benchmarks for excellence in the Australian market,” Schmollinger says.
“We are thrilled to extend our relationship with Porsche in Melbourne and are committed to providing exceptional service and innovative retail experiences that exceed our customers’ expectations,” Penske Automotive Group International chief operating officer Randall Seymore says.
Porsche Cars Australia and Penske will focus on creating world-class dealership environments enhanced by a digital ecosystem. This will integrate physical and online touchpoints to ensure a streamlined customer experience. The digital approach will offer customers more convenience, personalisation and interaction, reinforcing Porsche’s commitment to innovation.
The partnership will inspire new levels of creativity by tapping into the global Porsche Penske community, sharing best practices, and leveraging international expertise to benefit local customers.
Melbourne Porsche owners, prospects and fans will now be part of a broadened global community connected to the world of Porsche and Penske’s celebrated motorsport heritage.
“We are incredibly excited to jointly build the dream of Porsche ownership in Australia for our loyal customers, offering them a journey that aligns with the prestige and performance of the Porsche brand,” Seymore says.
