Nissan says partnering with the nationally recognised Hawks AFL team for another five-years will build its brand awareness, strengthen community engagement opportunities and provide a wider audience across multiple buyer demographics for its vehicle range.
Nissan Australia managing director Adam Paterson says the brand and its dealers are excited to resign with the Hawthorn Football Club as its official automotive partner.
Nissan ambassadors from the senior coaching and AFL playing group will be announced in due course. The relationship also extends to the Box Hill Hawks in the Victorian Football League (VFL) and Hawthorn’s women’s team, in the Victorian Football League Women’s competition (VFLW).
“With a number of plans in the works, the on-going sponsorship enables Nissan to continue to engage with AFL and Hawks fans nationally,” Paterson says.
“As a brand we are committed to putting our customers – past, present and future – at the forefront of everything we do. This is a very like-minded approach at the family club that is Hawthorn, whose fans and members always come first,” he says.
Hawthorn Chief Executive Officer Justin Reeves says the extension was wonderful news for the club on the eve of the 2022 season.
“The collaboration between the Hawks and Nissan is one that works in perfect cohesion given our shared values. Nissan have been a great partner over the past three years and we look forward to continuing this successful partnership into 2022 and beyond,” Reeves says.
The sponsorship incorporates a range of entitlements including Nissan branding on the team shorts and coaches’ apparel, Hawthorn Football Club media backdrop and change room signage on game day.
It also provides Nissan with activation opportunities at home games, branding at the MCG and at games held in Tasmania, plus access to corporate facilities – including the exclusive Nissan Lounge at the MCG.
Nissan is also an active sponsor of elite Australian sport, with the brand also supporting Melbourne City Football Club (A League) and Netball Australia.
