After going on-sale four weeks ago, Cupra Australia has received more than 300 orders for its all-new Born battery electric vehicle (BEV).
Deliveries for the Cupra Born begin in late March/early April, 2023.
The current order bank stands at 343 and Cupra Australia says it will continue to take orders for its first BEV until approximately 400 orders – rounding out the first batch of Borns to arrive.
The arrival of the Born, complementing the best-selling Formentor, Leon and Ateca models has seen Cupra Australia exceed 2000 customer orders within six months.
Launching with nine outlets nationwide – including in three shopping precincts – has broadened the brands audience.
Following the success of the Leon VZe and Formentor VZe plug-in hybrid electric vehicle (PHEV) models, Cupra Australia says it’s first BEV has quickly seized the imagination of the local public – as plug-ins begin to define the brand’s progressive offerings.
Cupra Australia director Ben Wilks says most of the brand’s customers are private buyers rather than fleet purchasers and for them BEV technology is affordable and the ultimate solution to removing fuel costs and tailpipe emissions.
“For them, and a growing numbers of Australian, no considerations could be more critical,” Wilks says.
“As a brand we are moving quickly into a fully electrified future, and the response to the Born demonstrates that Australians have a voracious appetite for plug-in models that both reduce their emissions, are stylish and fun to drive.
“Being compact, rear-wheel drive, with instant torque and teamed with a long 500km-plus range places the Born in a unique position in the market – and all for less than $60,000 before on-road costs,” he says.
Wilks says the Born offers the most range (511km WLTP) for a more attainable price than any BEV in Australia – demonstrating Cupra’s clear intent in the market.
