Mitsubishi Motors Corporation (MMC) has reconfirmed its commitment to Australian dealers with a future product strategy to increase the product range and provide more electrified vehicles by 2030.
The strategy was announced during the 2024 Mitsubishi Motors Australia Limited (MMAL) national dealer conference.
MMAL’s future pathway towards 2030 sees progressive electrification through hybrid, plug-in hybrid and battery electric powertrains, new or refreshed products in multiple segments and further strengthening of the Triton product range.
MMC president and chief executive Takao Kato told the MMAL dealers that Australia is a core market for the brand and makes an important contribution to the global business.
“We will offer not only battery electrics but also plug-in hybrids and hybrids and introduce appropriate products that will meet the New Vehicle Efficiency Standard (NVES) set by the Australian government,” Kato says.
“As we approach the mid-point of this decade, it is important to share Mitsubishi Motors’ brand evolution and how this will underpin Australia’s future position as a key volume player for the next five years and beyond,” MMC product strategy executive officer Koichi Namiki says
“MMAL is at a key point in its history, and the announcement confirms Mitsubishi Motors’ commitment to this market via a strong product pathway to the end of the decade. This includes delivering advanced powertrain technologies and a wider product choice,” MMAL chief executive Shaun Westcott says.
“We will continue to work closely with our dealer partners to ensure the network is geared up to support this exciting new era of Mitsubishi innovation,” he says.
