Motopool has surveyed customers to determine why they are drawn to a car subscription service.
“Surveys like this give us a great understanding of the changing landscape of automotive use,” said Motopool chief executive Andrew Rickett.
The survey showed that car subscriptions resonate with Millennials and Gen-Z customers’ desire for variety and adaptability.
“The ability to switch between different vehicles based on current needs or moods aligns with the on-demand culture that defines these generations,” said Rickett.
The survey found three other common reasons for driving car subscriptions: people who had sold their previous vehicle, people who were new to the state or the country, or people whose vehicle had broken down or had been written off in an insurance claim.
“We get a tremendous amount of feedback from clients who are using a car subscription as a go-between after selling their vehicle, only to decide to stay with the subscription service due to its affordability and ease of use,” said Rickett.
“One of our most interesting findings is the number of clients who use our services when immigrating or relocating around Australia. Car subscriptions are easy for international or local clients who want a quick and simple way to ensure they have a vehicle on their arrival, taking much of the stress out of relocating from state to state or internationally.”
“Allowing customers to organise a subscription quickly allows many who have found themselves in a car-less situation due to a breakdown or accident to get back on the road promptly. This can greatly impact individuals, particularly from a work aspect.”
“We understand that people choose car subscriptions for various reasons, and we’re committed to providing a service that meets their diverse needs,” said Rickett.
