Mazda has been announced as Australia’s major car manufacturer of the year by Roy Morgan at its annual customer satisfaction awards.
Roy Morgan interviewed more than 60,000 consumers across Australia, including owners of new and used vehicles.
The single source survey, which was conducted from January to December 2022, named the companies they deal with across more than 30 industries, including automotive, banking, supermarket and telecommunications, and rated how satisfied they were with them.
Monthly customer satisfaction winners are recorded in each category throughout the year, with the annual award going to the company with the most monthly wins.
The 2023 Award represents yet another annual customer satisfaction award won by Mazda, having won the likes of the JD Power Customer Service Satisfaction index in recent years.
”This award represents Mazda’s ongoing commitment to customer service and the strong relationship it enjoys with customers nationwide,” Mazda Australia marketing director Alastair Doak says.
“Mazda Australia and our dealer network has long focused on providing exceptional customer service, and to have that confirmed by customers through Roy Morgan’s independent research tells us that we’re on the right track.
“Our commitment to constantly improving our customer service sees us continue to look both inside and outside the automotive industry to constantly innovate in pursuit of the ultimate customer experience,” he says
“These awards represent more than 280 companies competing in 40 categories for the Roy Morgan customer satisfaction awards,” Roy Morgan chief executive Michelle Levine.
“While we at Roy Morgan collect and collate the data, the judging panel is made up of customers of the 280 companies – many thousands of them – giving their honest, unvarnished opinions. That’s what makes these awards meaningful and valued.”
“The data that underpins the awards comes from real people telling us how they feel about the brands and companies they interact with. They do so via our single source survey, for which we interview some 60,000 Australian people each year across the nation. This massive study provides an accurate, independent and objective measure of how people feel about the companies they give their business to.”
“We ask respondents to tell us which companies they deal with in different categories and then to rate how satisfied they are with each. Each month we calculate monthly customer satisfaction winners in each of the categories as the year unfolds, and the annual award goes to the company with the most monthly wins,” she says.
