Wheels Media says changing market conditions is forcing it to consolidate its stable of new car publications to one masthead, hence it is retiring the MOTOR masthead from July 2022.
“Market conditions are driving a consolidation of titles across the industry. In terms of consumer demand and long-term sustainability, one new-car masthead in Wheels – as part of a multi-channel digital and print offering – makes best sense, Wheels Media chief executive Christian Clark says.
More than 825 issues of MOTOR were published over 68 years. It was first published on 9th May 1954 as ‘Modern Motor’.
MOTOR editor Andy Enright and much of the team will move to roles within the Wheels and WhichCar titles according to Wheels Media.
“Wheels and MOTOR have always had a subtly different voice and focus, but there is inevitably plenty of natural content overlap. Consolidating our editorial efforts allows us to more effectively entertain and inform our audience of enthusiasts and new-car buyers,” Clark says.
The last edition of MOTOR Magazine will be the July issue, which goes to print in June.
