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Lexus electrified cars at Melbourne Cup

by Geoff Dobson
November 1, 2021
in Industry News
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The Lexus LF-Z Electrified concept.

The Lexus LF-Z Electrified concept makes its Australian debut alongside the first Lexus production battery electric vehicle (BEV) the UX 300e at the 2021 Lexus Melbourne Cup on November 2.

Air freighted from Japan to Australia, the LF-Z Electrified concept symbolises the Lexus 2021 Melbourne Cup Carnival theme ‘Live Forward’.

As principal partner of the Victoria Racing Club (VRC) and naming rights sponsor of the Lexus Melbourne Cup, Lexus Australia will inspire Australians to ‘Live Forward’ on Tuesday November 2 and beyond, as Australians celebrate the race that stops the nation.

Following the LF-30 Electrified concept vehicle shown at the 2020 Lexus Melbourne Cup, the LF-Z Electrified illustrates the brand’s transformation set to be realised by 2025.

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Producing 400kW of power and 700Nm of torque, the LF-Z Electrified can accelerate from zero to 100km/h in 3.0 seconds, previewing DIRECT4 technology with high-torque electric motors fitted to each wheel.

The UX 300e is set to go on-sale in Australia this month.

Every third Lexus sold in Australia features electrification, and in 2022 this will accelerate with the hybrid NX joining hybrid versions of the UX and ES.

Lexus has collaborated with Charlie Carrington of Atlas Dining in Melbourne’s South Yarra, an award-winning chef and sustainability advocate, who has designed a dining experience focusing on the ‘Live Forward’ ethos.

Lexus Australia has also contributed two Lexus UX 250h 2WD Sports Luxury vehicles – valued at $70,657 each – to the winners of the National Women’s and Men’s competition as part of Myer Fashions on your Front Lawn Competition, judged by Lexus ambassador Kate Waterhouse.

It will further support the Emerging Designer Award, judged by Lexus ambassador Melissa Leong, the winner of this category receiving a four-week loan of a 2021 Lexus Hybrid UX 250h 2WD Sports Luxury.

Lexus Australia is also involved in the VRC’s annual charity fundraiser Pin & Win, aiming to raise more than $1 million for Very Special Kids. Those who purchase a pin enter the draw to win more than $130,000 in prizes, including a new 2021 Lexus UX 250h AWD F Sport provided by Lexus.

The Lexus Lifestyle Hub is now live.

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Geoff Dobson

Geoff Dobson is an 'old-school journo' thriving in a world of new technology. With 40-years of journalism experience already behind him, Geoff joined Auto Media Group three years ago to lead its EVtalk titles. A keen cyclist, he puts his Auckland commute to good use testing ebikes and scooters along the North Western cycleway.

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