After two decades since the last update, Automobili Lamborghini has renewed its logo.
The restyling is driven by a new strategy that involves adapting the brand’s visual expression to reflect better the “brave”, “unexpected”, and “authentic” values of its mission, namely “Driving Humans Beyond”, the intention to always go beyond the limits, standards and conventions.
This evolution is part of Direzione Cor Tauri’s transformation process, which embodies Lamborghini’s new trajectory focused on sustainability and decarbonisation.
The aim is to create a pact with future generations, serving as an inspiration and model for innovation and sustainable progress. With this in mind, the brand is implementing changes that involve the cars and the corporate identity as a whole, thus impacting the company’s culture and values, which will also see a new expression in terms of all the visual aspects.
The new logo, used on all the company’s official channels, is redefined by a broader Lamborghini typeface than its predecessor and by minimal yet bold colours. Therefore, black and white are reconfirmed as the primary hues, symbolising the precise identity of the brand, while yellow, along with the introduction of the gold colour, is used as the accent colour.
This revamped version of the logo becomes an integral part of the company’s identity and will also be applied to future cars. In addition, the bull in the logo’s centre has undergone a significant transformation. For the first time, it will exist individually on the company’s digital touchpoints, separated from the classic shield to lend it even greater prominence.
The change extends to all manifestations of the brand. An official Automobili Lamborghini typeface has been created that echoes the unmistakable lines and angularity of the cars, in line with the style and design of the Sant’Agata Bolognese-based company, and it will be used for the company’s communications.
The redesign also includes a new set of icons, developed in collaboration with Lamborghini Centro Stile, that, for the first time, will be used and shared uniformly across all the digital touchpoints.
Automobili Lamborghini looks to the future with a redesigned logo that embodies innovation and determination. It’s a strategic change that complements the shift outlined by the Direzione Cor Tauri program, marking a new phase in the company’s positioning.
