Auto Sports Group (ASG) dealership Sydney City Land Rover recently hosted a special breakfast for Range Rover customers which was attended by Jaguar Land Rover’s chief commercial officer Lennard Hoornik, Jaguar Land Rover Australia managing director Penny Ferguson and ASG dealer principal Paul Wapshott.
It was part of a series of public and private events attended by Hoornik and Jaguar Land Rover regional overseas director Martin Lampert to work with the Australian team on the local adaption of the brands Reimagine Strategy.
Hoornik also hosted an exclusive town hall session with the Australian Jaguar Land Rover team to discuss the Reimagination Strategy.
Lampert says the visit was an opportunity to spend time with retail partners to discuss the brands future Go-to-Market approach, and chat with lifestyle media representatives about the Range Rover brand and it’s fit within a Modern Luxury environment.
“I was amazed to witness our first exclusive Range Rover House event, sharing stories and insights into the new Range Rover within an exclusive environment in a beautiful modernist architectural home with selected of friends of the brand,” Lampert says.
“Penny Ferguson and her entire team did an amazing job,” he says.
