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Ineos Automotive confirms more Australian retailers

by Robert Barry
April 28, 2022
in Industry News, Featured
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Ineos Automotive has confirmed the partners that will operate the first 32 retail sites for the Grenadier 4X4 in Australia and New Zealand. 

These are among the first 160 retail locations to be confirmed in markets around the world.

Technical specifications and pricing for the Ineos Grenadier in Australia and New Zealand will be confirmed by the end of April, with order books opening in May. 

By the end of 2022 Ineos Automotive says it plans to have a network of 200 sales and service sites for the Grenadier spanning more than 50 countries, including established dealer groups, 4X4 specialists and agricultural equipment dealers.

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Ineos is working with the retailers to set up their outlets and be ready to welcome customers in the next few months. That process includes an intensive Ineos training programme for the sales agents and workshop technicians.

“The selection of sales and distribution partners across Australia and New Zealand is an extremely important process,” Ineos Automotive head of Asia-Pacific region Justin Hocevar. 

“We are committed to working with partners who hold the right credentials to represent the brand not just within metropolitan cities, but in the heartland of Ineos Automotive’s customer base – regional Australia.”

Ineos Automotive wants the majority of customers in Australia and New Zealand to always be within a reasonable distance of an authorised sales and service location. 

The retail partners will form the backbone of the service network in the country, with additional geographical coverage provided by a selection of hand-picked Ineos-accredited service outlets. 

“Australia is a vast country that’s just waiting to be explored. We welcome our highly dedicated partners who are just as passionate and excited for the launch of the Ineos Grenadier in Australia later this year,” Hocevar says. 

“Having the full confidence in a thoroughly engineered off-road vehicle needs to be backed by the support of a comprehensive network. 

“Our partners will be invaluable in ensuring Australians can explore this great land with the assurance of help, guidance and service wherever your Grenadier may take you,” he says

Partners will be responsible for the display of vehicles, facilitate test drives, support customer deliveries and importantly provide the necessary aftersales care. Partners will receive a straight-forward commission from the brand which ensures pricing consistency and limits the financial investment of a partner to engage with Ineos Automotive.

The confirmed retailers in Australia are:

  • Aaron Brain Motors, Shepparton
  • Mackay City Auto Group, Mackay
  • Armstrong Auto Group, Toowoomba
  • Magic Enterprises, Geraldton
  • Autoworld, Ballarat
  • Magic Enterprises, Perth
  • Brian Hilton Motor Group, Central Coast
  • Noosa Auto Group. Noosa
  • Brighton Automotive Holdings, Melbourne
  • Northstar Mildura Motors, Mildura
  • Buckby Motors, Launceston
  • Pickering’s Auto Group, Townsville
  • Caravana, Brisbane
  • Purnell Motors, Sydney
  • DC Motors, Rockhampton
  • Rex Gorell, Geelong
  • Fraser’s, Newcastle
  • Rolfe Motors, Canberra
  • Fraser’s, Wollongong
  • SLRV Expedition Vehicles, Gold Coast
  • John Oxley Motors, Port Macquarie
  • Tony Leahey Motor Group, Orange
  • JT Fossey, Tamworth
  • Warragul City Motors, Gippsland
  • Kerry’s Automotive Group, Adelaide
  • Westco Motors, Cairns
  • Kerry’s Automotive Group, Darwin
  • Western Plains Automotive, Dubbo

Prospective customers will be able to find their nearest Grenadier retailer via an interactive map at ineosgrenadier.com. 

Tags: Grenadier 4x4Ineos Automotive
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Robert Barry

Robert Barry has been reporting on the Australasian automotive and transport sector since June 2003. A member of the New Zealand Motoring Writers Guild since 2005, Robert has also previously held the positions of secretary, vice-president and president. His work has appeared in newspapers, magazines, and on the web. He holds a Class 2 and a Class 4 heavy transport licence and knows his way around a manual transmission.

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