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Hilux leads August’s record breaking new vehicle sales figure

by Robert Barry
September 5, 2023
in Industry News, Featured
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The Toyota Hilux was Australia’s best-selling new vehicle in August 2023 recording 5762 sales in a record-breaking month.

It was followed by the Ford Ranger (5760), Toyota RAV4 (3317), Isuzu Ute D-Max (3281) and MG ZS (3193). 

New vehicle sales achieved the highest August result yet on record as Australian customers took delivery of 109,966 new vehicles, a 15.4% increase on the same period in 2022. 

Federal Chamber of Automotive Industries (FCAI) chief executive Tony Weber says back-to-back months of record-breaking new car sales was positive news for car manufacturers and consumers. 

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“The Australian automotive sector continues to demonstrate its strength, with August recording unprecedented sales figures, reflecting both a high level of demand from Australians and improved supply of vehicles,” Weber says. 

“Year to date sales have increased 9.9% which is a better indicator of the underlying strength of the market,” he says.

Weber says that electric vehicles accounted for 6.4% of sales and hybrid vehicles accounted for 10.5% of sales in August. 

“As consumers continue to embrace low emissions technologies we are seeing growth in electric, plug-in and hybrid vehicle sales. More than 1 in 6 vehicles sold in the month of August featured low emissions technologies.” 

Sales across every State and Territory increased this month compared with August 2022. 

Sales in the Australian Capital Territory by 21.5% (1713); New South Wales 13.6% (34,655); Queensland 7.8% (23,049); South Australia 21.9% (6952); Tasmania 14.4% (1843); Victoria 16.3% (29,126); Western Australia 32.5% (11,637) and Northern Territory 21.4% (991). 

Toyota was the highest selling marque with 22,321 sales. Mazda followed with 8458 then Ford (7898), Hyundai (6513) and Kia (6510). 

VFACTS AUGUST 2023 Summary by Class: 

Key Points: 

  • The August 2023 market of 109,966 new vehicle sales is an increase of 14,710
    vehicle sales or 15.4% against August 2022 (95,256). There were 26.8 selling days
    in both August 2023 and August 2022 and this resulted in an increase of 548.9 vehicle sales per day. 
  • The Passenger Vehicle Market is down by 661 vehicle sales (-3.3%) over the same month last year; the Sports Utility Market is up by 13,742 vehicle sales
    (28.3%); the Light Commercial Market is up by 1,559 vehicle sales (6.9%) and the Heavy Commercial Vehicle Market is up by 70 vehicle sales (1.7%) versus August 2022. 
  • Toyota was market leader in August, followed by Mazda and Ford. Toyota led Mazda with a margin of 13,863 vehicle sales and 12.6 market share points. 
Tags: FCAITony WeberToyota HiluxVFACTs
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Robert Barry

Robert Barry has been reporting on the Australasian automotive and transport sector since June 2003. A member of the New Zealand Motoring Writers Guild since 2005, Robert has also previously held the positions of secretary, vice-president and president. His work has appeared in newspapers, magazines, and on the web. He holds a Class 2 and a Class 4 heavy transport licence and knows his way around a manual transmission.

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