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Ford Australia dealers open F-150 order books

by Robert Barry
February 24, 2023
in Industry News, Featured
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Ford Australia says dealers have opened their order books for the F-150 pick up truck which will be arriving in showrooms later this year and backed with a five-year unlimited km warranty.

The Blue Oval has confirmed pricing and specification for the four variant range just as the first production vehicles have left Dearborn bound for RMA Automotive in Melbourne where they will undergo re-manufacture into factory-backed right-hand drive vehicles.

 The F-150 range will start from $106,950 plus on-road costs, with four variants in the range, including both short wheelbase (SWB) and long wheelbase (LWB) body styles for the XLT and Lariat.

“The F-150 is perfect for those who want to explore our country in luxury and comfort. The addition of this icon to our local showrooms alongside the Ranger means Australian customers now have two uncompromising utes to choose from,” Ford Australia president and chief executive Andrew Birkic says. 

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Thanks to its 4.5 tonne towing ability, the F-150 ensures Aussies can go anywhere, with almost anything, at any time,” he says.

The reintroduction of F-Series comes after significant demand from Aussies for it. Following extensive re-engineering work by Ford Australia and RMA Automotive, customers will now be able to purchase it from their local dealer.

“As a full-size American pick-up, the F-150 is joining Australian showrooms thanks to an extensive local re-engineering program. Together with RMA Automotive, Ford Australia developed a world-first right-hand drive program for the F-150. We set ourselves the target of equivalency without compromise and are incredibly proud to have achieved this to our exacting standards, while offering our customers generous standard specification,” Ford Australia F-150 assistant chief program engineer Tom Dohrmann says.

Both the XLT and Lariat F-150 will feature the 3.5L EcoBoost Twin-Turbo V6 petrol engine, coupled with 10-speed automatic transmission in 4×4 Crew Cab configuration. With 298kW3 and 678Nm3 across the range, the F-150 blends effortless torque across its rev range by using clever technology. This includes Ford’s port-fuel and direct-injection (PFDI) system, which uses a pair of injectors per cylinder along with twin-intercooled turbochargers that offer on-demand power while minimizing lag.

 Each F-150 variant can be purchased either as a SWB with a 3683mm (145-inch) wheelbase and 1676mm (5.5-foot) style-side box, or LWB that extends the wheelbase to 3987mm (157-inch) and style-side box to 1981mm (6.5-foot). 

All F-150 models in Australia are capable of towing 4.5 tonne.

For the F-150 XLT, standard features include 20-inch six-spoke machined-aluminium wheels, chrome front and rear bumpers, black platform running boards, tailgate with flexible step and work surface as well as a Tough Bed spray-in bedliner.

The F-150 XLT SWB has a recommended manufacturer list price (MLP) of $106,950, while the XLT LWB has a recommended manufacturer list price (MLP) of $107,945.

As the flagship of the Australian range, the F-150 Lariat provides customers advanced levels of luxury. It boasts additional features over and above the XLT variant, including premium mesh insert grille with chrome surround, chrome appearance package including mirror scalps, door handles, belt mouldings, tow hooks and running boards, powered twin-panel moonroof and LED headlights, fog lights and taillamps.

The F-150 Lariat SWB has a recommended manufacturer list price (MLP) of $139,950, while the LWB Lariat has a recommended manufacturer list price (MLP) of $140,945.

Tags: Andrew BirkicFord AustraliaRMA Automotive
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Robert Barry

Robert Barry has been reporting on the Australasian automotive and transport sector since June 2003. A member of the New Zealand Motoring Writers Guild since 2005, Robert has also previously held the positions of secretary, vice-president and president. His work has appeared in newspapers, magazines, and on the web. He holds a Class 2 and a Class 4 heavy transport licence and knows his way around a manual transmission.

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