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Emery taking the helm of Hino Australia

by Robert Barry
December 14, 2023
in Industry News, Featured
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Hino Australia has announced that Richard Emery will succeed Takashi ‘Sam’ Suda as president and chief executive of the company on February 1, 2024.

It says Emery brings more than three decades of sales, marketing and business development experience in the global automotive and trucking industry, most recently as vice president of brand and franchise development for Hino. 

Prior to that he was the Nissan Australia managing director and chief executive and he has also held senior executive roles at Mercedes Benz, Mitsubishi, Audi and Land Rover. 

Emery has been a board member of the FCAI (Federal Chamber of Automotive Industries) and currently represents Hino on the Truck Industry Council.

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“Over the last two years, Richard has demonstrated his excellent leadership and management skills,” Suda says. 

“He has built strong connections with our dealer partners and provided important strategic direction to our sales operations through a challenging supply environment.

“I am confident I am leaving Hino Australia in his capable hands,” he says

Suda will retire following a 40 year career at Toyota and Hino including his most recent appointment was a five year tenure as Hino Australia president and chief executive. 

Emery thanked Suda for his leadership of Hino Australia. 

“Sam has led Hino Motor Sales Australia through a difficult five year period which included two years of COVID lockdowns. His calmness and astute business approach provided Hino with an environment that saw us achieve record sales in 2021,” Emery says. 

“Critically, Sam oversaw the development and opening of Hino Australia’s new parts distribution centre in 2021 which has allowed our business to provide our customers with the service levels they require.  

“His tenure also saw the launch of our all-new 500 Series Standard Cab and 700 Series models, and the introduction of our telematics platform, Hino Connect. 

“On behalf of Hino Australia, I would like to thank Sam for his exceptional leadership. 

“I am looking forward to continuing to work with the Hino dealership network and head office team to invest in and entrench a sustainable business model that will perform in any environment,” Emery says. 

Hino is one of the largest Japanese truck brands in Australia and part of the global Toyota Motor Corporation group.

Tags: Hino AustraliaRichard EmerySam Suda
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Robert Barry

Robert Barry has been reporting on the Australasian automotive and transport sector since June 2003. A member of the New Zealand Motoring Writers Guild since 2005, Robert has also previously held the positions of secretary, vice-president and president. His work has appeared in newspapers, magazines, and on the web. He holds a Class 2 and a Class 4 heavy transport licence and knows his way around a manual transmission.

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