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Chery launches captive finance product, entry-level Omoda 5

by Geoff Dobson
July 2, 2024
in Industry News, Featured
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Chery Motor Australia has partnered with Allied Credit, a non-bank lender, to offer captive automotive finance to new vehicle buyers starting July 1, 2024.

The white-label partnership operates under the Chery Motor Finance brand.

Most of Chery Australia’s dealers have been fully accredited and are ready to offer finance for new vehicle purchases.

“Partnering with Allied allows us to elevate the Chery Motor Finance brand,” says Chief Executive Lewis Lu of Chery Motor Australia.

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“The launch will involve some finance programs to help set the stage for a full Chery Motor Finance brand experience. This will include a guaranteed future value product, a clear focus on our dealer network, and customer centricity that will redefine the Chery motor vehicle ownership lifecycle,” he says.

Allied Credit’s managing director, Jon Moodie, says the new relationship with Chery illustrates the importance the non-bank lender places on establishing and building long-term partnerships, 

“We have always been committed to adding value to our partners’ businesses and collaborating to drive the best possible experience for their customers,” Moodie says.

“Chery is proliferating and is keen for Allied to leverage our integrated solutions to support their dealer network and customers. 

“We do this by offering branded experience across the customer journey and providing regular opportunities for dealers to enhance their product knowledge, systems capabilities and customer engagement strategies,” he says.

New entry-level Omoda 5 FX announced

Chery Australia says the new entry-level Omoda 5 FX model will be available to order in July 2024. It is offered from A$27,990 driveaway.

The Omoda 5 FX includes17-inch alloy wheels, fabric seats with synthetic leather bolsters, single-zone air conditioning, a six-speaker Sony sound system, halogen projector headlights and has similar features to the Omoda 5 BX model, such as a 1.5L turbo engine producing 108kW power and 210Nm torque.

“The FX model is a welcome addition to the Omoda 5 range, offering consumers more choice, whilst maintaining our focus on value for money,” says Lu.

Chery Australia says the Omoda 5 FX maintains the same level of safety features and a range of smart technologies including cutting-edge infotainment systems, connectivity options including Apple CarPlay and Android Auto, and Chery’s “Hello Chery” voice control system.

The Omoda 5 FX has a seven-year, unlimited-kilometre warranty, seven years of roadside assistance, and seven years capped-price servicing.

The Chery Omoda 5 was introduced to the Australian market in 2023 and more than 7000 units of the small SUV have been sold since.

Tags: Chery AustraliaLewis LuOmoda 5 FX
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Geoff Dobson

Geoff Dobson is an 'old-school journo' thriving in a world of new technology. With 40-years of journalism experience already behind him, Geoff joined Auto Media Group three years ago to lead its EVtalk titles. A keen cyclist, he puts his Auckland commute to good use testing ebikes and scooters along the North Western cycleway.

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