McLaren Automotive has appointed Charlotte Dickson as its new Asia Pacific regional director based in Singapore.
Dickson joined McLaren in 2018, following ten years in luxury automotive senior positions in sales, marketing, operations, and strategy in Europe and the Middle East.
During her six years of experience with McLaren, Dickson has been instrumental in expanding McLaren’s presence in the APAC markets, has secured a healthy and balanced inventory across the 17-strong retailer network, has improved retailer profitability, and secured record Qualified car sales in the region, leading to strengthened residual values across all model lines.
In her new position, Dickson assumes full executive responsibilities for Australia, Cambodia, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, Taiwan, Thailand, and Vietnam, with a presence in 22 showrooms. The role reports directly to McLaren’s chief sales and marketing officer, George Biggs.
Fundamental to her role will be furthering the development of the McLaren brand in the region, enhancing its recognition as a pioneering creator of luxury, high-performance supercars.
With almost 15 years of experience in the luxury automotive sector, Dickson brings immense expertise and determination, consistently driving her teams to deliver exceptional sales, dealer, and customer satisfaction and innovative partner collaborations.
She was nominated as one of 2019’s Autocar Great Women Rising Stars and 2024’s Autocar Top 100 Great Women, and she is the first female Regional Director for McLaren Automotive.
“I am delighted to announce Charlotte’s new appointment,” Biggs says.
“She has been a critical member of the McLaren team and has demonstrated exceptional leadership and understanding of our business in the Asia Pacific region. Her vision and dedication will ensure McLaren’s continued strength in this crucial region.”
“We’ve got exciting plans shortly, and under Charlotte’s leadership, we’ll ensure that our customers in the Asia Pacific region will continue to enjoy the full breadth of McLaren’s products and experiences,” he says.
“I am thrilled to be allowed to lead Asia Pacific at a pivotal moment of the brand and product portfolio growth with the recent unveiling of the McLaren Artura Spider and the future models that will continue to define McLaren cars,” Dickson says.
I am proud to be supported by a strong team and a network of retailers across the region. I look forward to raising the McLaren brand and its presence for its second decade and beyond in Asia Pacific,” she says.
