New car marketplace, CarExpert.com.au, has overtaken Drive to become the largest Australian new car automotive review channel on YouTube.
According to CarExpert, it hit 300,000 subscribers on YouTube over the weekend, overtaking a string of media-backed players to become number one.
It says this achievement comes off the back of another record month for views which saw CarExpert garner more than 3 million views in the past 30 days along with a 360,000 watch hours.
According to intelligence platform, SocialBlade, these figures place CarExpert well ahead of the direct competition and show that the brand is not far from being able to claim more views than all its competitors combined.
CarExpert says Australia’s most comprehensive Ute of the Year award helped play a part in this achievement with the numerous pieces of video content associated with judging recently surpassing 1 million views.
“We’re proud of this achievement. These figures prove that Aussie car buyers love video content that is independent, interesting, comprehensive and most importantly unbiased,” said CarExpert co-founder and YouTube presenter, Paul Maric.
CarExpert says this success comes on the back of a further extension of its content syndication, with an additional 100+ Australian Community Media publications now using its content.
It says syndication is further bolstered by Seven West Media, which features CarExpert’s content across the 7News, The West, Perth Now and regional publications.
CarExpert chief executive Damon Reilly says he continues to be ambitious about future growth.
“For a marketplace that’s only just hit three years young, it’s a tremendous achievement to have already overtaken the establishment who have been on the platform for more than 15 years,” he says.
“Now firmly in the leadership position, we look forward to becoming the first automotive channel in Australia with more than one million subscribers.”
