BYD has signed a five-year alliance with the Sydney Roosters as the club’s new major partner.
The BYD brand logo will feature prominently on the front of the home and away playing jerseys of the Roosters’ NRL and NRLW teams.
“We are excited to embark on this journey with BYD as our new major partner,” Sydney Roosters chair Nick Politis says.
“Both BYD and the Sydney Roosters are iconic brands in their respective fields—one representing the forefront of sustainable mobility and the other a proud symbol of excellence in Australian rugby league,” BYD Australia and New Zealand general manager Wing You says.
“This sponsorship is more than just a logo on a jersey; it’s a true alignment of shared values, vision, and a commitment to creating a better future.”
Throughout the partnership, Sydney Roosters members and fans can engage with BYD’s electric vehicles, including exclusive offers tailored for Club Members.
