BMW Australia has reaffirmed its position as the leading German premium automotive brand in sales volume by reporting an 8.5% increase in sales for the first quarter of 2024, with 5844 new vehicles registered from January to March.
It saw a 211% increase in electric vehicle sales during this period, with 1423 vehicles registered, reflecting a growing demand
The 3 Series remains a top performer for BMW in Australia, with 719 vehicles registered during the first quarter.
The BMW X Sports Activity Coupé model line-up remains popular, comprising nine model lines: X1, X2, X3, X4, X5, X6, X7, XM, and iX. These models collectively accounted for 60% of total BMW sales in Q1 2024.
Among these, the best-selling BMW X models were the X1, with 1,061 vehicles registered, followed by the X3, with 773 cars and the X5, with 635 vehicles.
The X model portfolio continues to diversify and expand, introducing the second-generation BMW X2 into the market this month, including petrol and the first-ever fully electric iX2.
This new product offering increases BMW’s fully electric line-up to 12 models – the most offered by any other car manufacturer in Australia. Six electric vehicle variants are priced under $89,332, exempting them from the Luxury Car Tax (LCT) and Fringe Benefits Tax (FBT) for fleet operators.
