Aston Martin has unveiled two heritage-inspired DBX707 SUV models curated through the brand’s personalisation service, Q by Aston Martin.
Emulating two of the brand’s icons, both unique performance SUVs showcase the epitome of customisation for an Aston Martin buyer.
The first of these cars borrows design cues from the timeless DB5, cemented in popular culture by its 60-year-long relationship with James Bond. Cloaked in Silver Birch paint, the model is finished with a variety of Q by Aston Martin features that elevate the model beyond the standard suite of choices.
Complimenting the car’s exterior, machined aluminium billet side strakes, engraved with Aston Martin’s signature script, highlight a cue that was solidified in Aston Martin’s ongoing design language during this era. Meanwhile, a stainless-steel foil DB5 ‘5’ adorns the car’s centre console inside, with the emblem also embroidered on the car’s front headrests.
The second DBX707 is inspired by one of the earliest surviving Aston Martin production cars globally. Built in 1923 and first raced locally in 1924, the car that has become known as ‘The Australian Green Pea’ was a sports model and one of only three cars imported to Australia under the stewardship of company founders Robert Bamford and Lionel Martin. It remains the oldest Aston Martin in Australia today and is well-known worldwide.
Celebrating the centenary of the car’s arrival in Australia, this unique DBX707 features bronze brake callipers, Jet Black roof rails and painted graphics featuring “7” on each side panel. Inside, an Eifel Green 12 O’clock steering wheel stripe and the original Aston Martin logo featured in each door trim – again cut in stainless-steel foil – complete the design features seen on ‘The Australian Green Pea’.
In 2023, Aston Martin saw the highest-ever uptake in content from its Q by Aston Martin bespoke service, experiencing a remarkable 36% global growth year-on-year. Customers have been known to invest upwards of 30% of the car’s original retail value to add their mark and achieve a truly bespoke creation.
“Aston Martin has consistently pushed the boundaries of vehicle personalisation and bespoke commissions,” says Aston Martin’s global chief brand and commercial officer, Marco Mattiacci.
“Aligned with the heritage and tradition of British tailoring and bespoke craftsmanship, ‘Q by Aston Martin’ was established to provide our clientele with the opportunity to create their dream Aston Martin guided by the finesse and precision of our talented team of world-renowned designers and engineers.”
“Capitalising on the prevailing trend of personalisation within the realm of luxury goods, our growth has been further propelled by the introduction of exclusive limited-edition products and captivating offerings, such as the V12 Vantage, the DBR22, the DBS770 Ultimate, and the Valkyrie and Valour, which stands as a homage to our remarkable 111-year history.”
Both DBX707 models will be touring the country for various engagements in the upcoming months.
