New car marketplace and publisher CarExpert.com.au has announced a new partnership with Australia Community Media (ACM), home to more than 100 Australian digital and print mastheads.
The Partnership sees ACM replace existing Drive branding and content with CarExpert.
CarExpert was founded by Alborz Fallah, Paul Maric and Anthony Crawford in April 2020, the same team that founded CarAdvice, which was acquired by Nine in 2018, the owner of Drive.
The partnership will see CarExpert’s content syndicated across ACM’s network of more than 100 digital and print mastheads extending CarExperts’ automotive content to more than 4.9 million regional and rural Australians.
“At CarExpert, we’re delighted to announce this partnership with Australia’s largest independently owned media business, ACM. As independents ourselves, it is a union that is aligned on common values and one which we are both confident will enhance reach, consumption and importantly, trust, for both parties”, CarExpert chief executive Damon Rielly says.
“We believe the partnership further cements CarExpert as the destination for everything Australians need to know about new cars, adding to our record-breaking YouTube channel, our existing alliance with Seven West Media and the millions who visit CarExpert.com.au monthly.
“Not only does this increase CarExpert’s value offering for consumers, it enables our content to help more people make confident decisions when buying their next new car.”
ACM managing director Tony Kendall says the partnership would enable both companies to leverage their strengths and engage with audiences in new and innovative ways.
“We are excited to partner with CarExpert and combine our regional news expertise with their digital and automotive knowledge. Together, we will publish compelling content to inform, engage and inspire millions of readers each month,” Kendall says.
